Kia India launches industry-first integrated solution ‘Kia Digi-Connect’ to enhance the digital buying journey for customers
Kia India, a wholly owned subsidiary of Kia Corporation has introduced an integrated solution application called ‘Kia Digi-Connect’ to further enrich the digital buying experience for its customers. This is an industry-first video-based live sales consultation solution by Kia, which is offered through website scheduling & integration with company’s CRM system. Kia, since its India launch, is revolutionising the car buying experience with innovative solutions, constantly improving the customer experience in line with its new brand purpose. This one-of-a-kind customized application will enable customers to connect with their nearest dealerships and get complete assistance using a video conference platform, offering them a showroom-like experience. Developed bearing in mind the current pandemic situation, the innovative solution will not only ensure the safety of customers, but also expedite and improve their buying process by offering a contactless and hassle-free car buying experience at the comfort of their homes.
Speaking about the launch of the application, Mr. Tae-Jin Park, Executive Director and Chief Sales & Business Strategy Officer, Kia India said “The Kia Digi-Connect initiative signifies Kia India’s bold and innovative approach towards offering a matchless premium customer experience, aligned with our new brand purpose – ‘Movement that inspires’. With this industry-first initiative, we have taken a step forward in transforming the purchase journey of our customers to a seamless, digital one. Technology-led digital transformation has been the primary approach for Kia India right at the outset and we are committed to spearheading the digital revolution in the Indian automotive industry going forward. We are confident that such digital innovations will offer great customer delight at every step of their car buying journey and make Kia India an aspirational and lovable brand in the country.”
The Kia Digi-Connect app is a completely safe and secure platform, which is integrated with Kia India’s Central Lead Management System to offer industry-leading customer data privacy for customers. To experience the digital buying solution, customers can go to the website and opt for video consultation through Kia Digi-Connect where they can have a complete walk-through of Kia cars with the help of the Kia Experience Consultant at the showroom. The Kia Digi-Connect solution will also provide customers several additional options of 360-degree virtual experience through video call, screen & video sharing along with sharing of brochures, pricelist, etc. through digital medium during the video conference to further address their queries. Additionally, the app allows customers to include multiple family members and friends on the same call from different geographic locations to collectively understand and discuss with dealership representatives, similar to a showroom visit experience.
Introducing the Kia Digi-Connect, Mr. Hardeep Singh Brar, Vice President and Head of Marketing & Sales, Kia India said, “We are committed to the safety of our consumers and dealer partners, especially in these difficult times of COVID-19, and the Kia Digi-Connect solution is designed to ensure just that. We believe this initiative will be a game-changer in the purchase journey of the customers as it offers a safe platform where customers can access all the information about Kia products and services from the comfort of their homes, as they would when visiting the showroom. This further reiterates our commitment of offering a differentiated Kia ownership experience to our patrons in the country.”
Since its entry in the Indian market, digital innovation has been at the core of Kia’s business strategy. Kia India was the first OEM to pioneer an end-to-end online sales platform even before its debut product, the Seltos had its market introduction. With changing times, Kia has evolved to offer experiences that are not only safe and secure, but also cater to the evolving needs of today’s customers. The brand ensured that customers could access Kia products and services in great comfort and safety of their homes even during the COVID-19 induced market and challenging social conditions. Kia has spearheaded the digital transformation in the Indian automotive industry and pioneered an omni-channel PHYGITAL process with end-to-end digitization of its sales management by seamlessly aligning with its dealer partners. Furthermore, Kia India has also focused on digitizing its customer experience at all interactions, providing a consistent integrated user experience across all touch points. The brand’s aim is to attract its customers with personalised and innovative customer experience that compliments the class-leading Kia cars and strengthens its unique brand identity in the country.